VFNO meets YSL.
I will admit, I was extremely reluctant to attend VFNO last night – I usually hate crowds when I go shopping. Especially on Thursday. Zara is literally like a whirl pool of frenzied women, and the lines! Yuck! But last night surprised me, drinking for free and shopping ended up being a dangerous but very fun combo (as cliché as this sounds).
My favourite activation last night was YSL’s pop up. This was a huge wow. Congrats to YSL’s creative director, PR and marketing team. It was definitely the stand out activation last night. The buzz it created made Pitt Street feel like Madison Avenue.
The activation’s construction looked amazing – It was pretty much a luxury YSL make-up studio smack in the middle of Pitt Street Mall. Ladies were treated to complimentary ‘lip do overs’, macrons (yum!) and a master class on how to look ever so chic while listening to a pretty decent DJ. Good work team!